of using these kinds of tactics is to make their brand exclusive from the others. This doesn’t mean just to provide something different and special products, but to provide not only the product itself but also the value that the company pursues. This concept will be elaborated by some examples on current communication strategy.
3.3. Hermès’ Targeting
It is a common thought that ric
of Kodak thought a sector of digital camera easily. It invented much budget to color films and succeed, so it thought that the same way would help to digital cameras.
2. Kodak indeed began having good technological success in digital cameras, but mostly it pushed the Photo CD. How can we explain why a company with leading-edge digital imaging technology and an array of digital prod
health conscious and trendy followers. Among these submarkets, we choose to focus on health conscious and trendy followers according to the predict profit by looking as perception map. Our team suggests these two submarkets should be informed, persuaded and reminded continuously by promotion. We believe that our 4P suggestion could help to success in future market for Glaceau Vitamin Water.
image which were known to the mass of people is paring to brand image when advertisement execution.(This could be adapted to the effect of endorsers on attitude formation. theimage, behavior, and values ofthe endorser must be compatible with theimage desired for the advertised brand. For example, 하우젠 advertisement model Kim yu-na.) Other rival companies gain this strength whereas e편한
the 85% 10% said they will definitely take part in trekking and 55% said they will and 16% said OK so 80% ofthe people who have heard gave a positive answer. In the other hand however 1 person from the people who have never heard of trekking said he/she will never take part in trekking and 4 people who have heard of trekking said they will never take part in trekking.
4-3-1. Customer Image
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