international markets
Opportunities ;
-Fast foods
& restaurants
Strengths
- Leader of the industry
- Bottler franchise network
Weaknesses
- Bottler Company relationship
- Continuing Bad News
Opportunities
- Introducing Vending Machine
- Refundable Bottle
- 6.5 oz cheap Bottle for rural customers
Threats
- Health Consciousness
- Obstacle to entry foreign countries market
4. Strategic Groups within the CSD Industry
* Strategic group
All kinds of soft drinks fit in to strategic group. They have similar prices, similar positions and targeting. Especially Coca-cola and Pepsi-cola are the rivals, they compete with each other, in strategic group.
5. Industry Opportunities and Threats analysis
* Opportunities
- Cultivating international markets
By expanding thei
Ⅲ. Strengths, Weaknesses, Opportunities, and ThreatAnalysis
1. Strengths
(1) Pricing. The Mc Cafe is priced about 20%~59% lower than other brand like Starbucks, Coffee bean, Hollys coffee. It is the most strength of the our brand. According to statistics 80% of Korean think that Starbucks's coffee is very expensive. So Mc cafe can appeal to Korean with low price.
(2) Stores. The Mc C
Executive Summary
2011년 기준 국민 인당 GDP는 2만 달러를 넘어섰다. 이것은 가계소득의 증가로 인한 가구당, 개인당 자동차보유량의 증가로 나타났다. 현재 우리나라 자동차 총 등록대수는 1800만대가 넘는데 이것은 국민 2.7명당 자동차가 1대 이며 1가구당 1대의 자동차가 있는 셈이다. 또한 국내 자동차
Threat
Small car market of US is already occupied over 1/3 and Japan’s car also occupies 15.4%. It will be competitive in this market. And recently, a preference of full-sized car and SUV is now being increased in US market. There will be huge threat to the New Beetle. In fact, New Beetle’s share declines approximately 5% below.
Market Analysis of New Beetle
Existing prod