of making their own
information technology decisions ?
-Should IT infrastructure be centrally controlled and managed?
-What is the relationship between central information systems management
and business unit information systems management?
-How will infrastructure costs be allocated among business units?
Each organization will need to arrive at answers based on its own needs
of his business to various partners and to businessman
Asa G. Candler
1891
Asa Candler achieves sole ownershipof the comany, at a totalcost $2,300.
1892
Mr. Candler formed a Georgia corporation named The Coca-Cola Company.
1893
The trademark "Coca-Cola," used since 1886, was registered in the USPTO on
January 31
1894
The first syrup manufacturing plant outside Atlanta was opened
of Coca-Cola ... Delicious. Refreshing. Exhilarating. Invigorating." Sole ownership, which Mr. Candler did not actually achieve until 1891, cost a totalof $2,300.
By 1892, Mr. Candler's flair for merchandising had boosted sales of Coca-Cola syrup nearly tenfold. He soon liquidated his pharmaceutical business and focused his full attention on the soft drink. With his brother, John S. Candler, Jo
costs, but the business eventually hit the skids as consumer sales did not increase as expected.
2. BEFORE BANKRUPTCY(SWOT)
3. PROCESS of BANKRUPTCY
On January 22, 2002, K-mart filed for Chapter 11 bankruptcy protection under the leadership of its then-chairman Chuck Conaway and president Mark Schwartz. Conaway, who had had success building up the CVS Corporation, had accepted an of
of expenditure, so that comparison of one with another can have little meaning. A low profit margin indicates a low margin of safety: higher risk that a decline in sales will erase profits and result in a net loss, or a negative margin. Profit margin is an indicator of a company's pricing strategies and how well it controls costs. Differences in competitive strategy and product mix cause the prof