the name and penned the now famous trademark
"Coca-Cola"
1888
Gradually sold portions of his business to various partners andto businessman
Asa G. Candler
1891
Asa Candler achieves sole ownership ofthe comany, at a total cost $2,300.
1892
Mr. Candler formed a Georgia corporation named TheCoca-Cola Company.
1893
The trademark "Coca-Cola," used since 1886, was registered inthe U
After failing of new cokein 1985 they divided
various consumer's needs intothe 4 types.
Target audience profile
Main target is “Young people”
; age 15~24
Favoring the original.
Being sensitive to
weight-control.
wanting to stimulus and
abundant flavor.
Placing their value to health.
Coca-Cola is popular a
to do, more accurate and close tothe reality ofthe market.
Strategic management basically raises three questions: Where am I? (and by I, I am referring tothe company or the executive in charge ofthe strategy), Where do I want to go (or be)? and How do I get there?
We have decided to apply these questions to a very famous company, Coca-colaand this, for two main reasons. The first o
to yell and scream and run up and down.
I couldn't have been more surprised if someone had told me that I was gay.
Changing Coke is like God making the grass purple or putting toes on our ears or teeth on our knees.
When they took Old Cokeoff the market, they violated my freedom of choice.
There are only two things in my life: God andCoca-Cola. Now you have taken one of those th