capture the attention of audiences and entertainment consumers inorder to get them to the venue, destination, or box office.
3. Entertainment Experiences
Passive—absorbing only (Passive: movie, television, novels)
Educational—active engagement in problem solving (Twitter, engaging audience Q&A)
Escapist—immersion providing a respite fromreal li
ofthe entire beverage market, the changing health-consciousness attitude ofthe market could have a serious effect on Coca Cola. This definitely needs to be viewed as a dominant threat. Another possible issue is the legal side ofthings. There are always issues with a company of such supreme wealth and popularity. Somebody is always trying to find fault with thebest and take them down. Coca Col
fromthe airy, white gallery space to the slate-colored cafe-library to the large, charcoal-hued gig space and finally to the sleek, black cocktail bar.
With its newly streamlined acoustics, Six D.O.G.S. is probably thebest spot inthe neighborhood for hearing local D.J.’s and bands. And for an indie scene more concerned with listening to the music than moving to it, Six D.O.G.S. is one of th
the growth ofthe tablet market will empower Google’s Android even more, which will be a competitive burden for Apple to handle with.
Choice ofInterviewees
Considering the topic of our term project, we first thought that a smart phone expert, particularly of Korean market, or someone from Google who is in charge oforinvolved in Android would be thebest choice as our interviewees. Howe
the rest ofthe history by selecting another chapter fromthe drop-down menu on the right.
<THE CANDLER ERA>
On May 1, 1889, Asa Candler published a full-page advertisement inThe Atlanta Journal, proclaiming his wholesale and retail drug business as "sole proprietors of Coca-Cola ... Delicious. Refreshing. Exhilarating. Invigorating." Sole ownership, which Mr. Candler did not actually ac