foreign brands so they can convey a sense of having a high social status.
2. Analysis of ZARA
1) Introduction of ZARA
① The history of ZARA
1963~1974 Foundation of Amancio Ortega Gaona INTITEX
1975 Open the first ZARA store in Spain
1976~1984 Spreading the ZARA store in the main cuties of Spain
1985 Overseas expansion to Portugal
1989 Expansion in New York of the America
<Zara: Fast Fashion Case>
1. With which of the international competitors listed in the case is it most interesting to compare Inditex’s financial results? Why? What do comparisons indicate about Inditex’s relative operating economics? Its relative capital efficiency?
GAP H&M Benetton Inditex
ROIC -0.15% 24.16% 11.20% 27.24%
Return on sales -0.06% 9.60% 7.05% 10.46%
COGS/sales 7
is used in large retailers such as H&M, Forever 21, Zara, and GAP. The primary objective of most companies is to quickly produce a product in a cost efficient manner. This efficiency is achieved through the retailers’ understanding of the target market's wants, which is a high fashion looking garment at a price at the lower end of the clothing sector. Primarily, the concept of category manageme
SPAIN ZARA Company
Service
Staff
Interior
DesignShow Window
Shop
ZARA Process
effeciently proces
deal safe, quick and perfect
logistic center
Quick Delivery System
-Peckaging
전 세계 68개국 도시 1361개 매장에서 연매출6264백만유로(약 10조1236억원)를 이끄는 대형 패스트패션 브랜드 「자라(ZARA)」
적시에, 필요한 만큼,
소량생산 가능
재고 최소화,
생산성 향상
QR(Quick response) System : 빠른 시장 대응
기존 의류 산업의 문제점
비효율적인 생산 및 유통 체제