보호하는 기능
Early Walker
(걸음마 이후, 6~12개월),
: 앞볼이 실제 아이발과 유사
편안한 구조로 발을 헛디디거나,
넘어지는 것을 방지하는 기능
Off&Running
(걷고 뛰는, 13개월~만6세)
: 발근육, 뼈성장에 맞게 설계
건강한 걸음걸이 패턴 형성 보조 기능
Perfect fit을 보정하는 Check fit 시스템
3. Cultural environment
1) Prevalence of Lookism
- Recently, a plastic surgery and an online recruit company conducted a survey on the importance of appearance to 1,264 people. 98% of the respondents said "Appearance influences the success in the interview," and 94% of interviewers confessed that they consider the appearance of the applicants during the interview.
2) New words for fashionable
Evaluate Each Advertisement
대한항공
1 Headline
미얀마의 평화로운 분위기를 연상
항공사를 광고하는 것인지 여행사를 광고하려는 것인지 불명확
2 Subhead
Headline에서 제시하지 않은 이점을 언급
3 Body Copy
간결하게 핵심 정보를 표현하여 impact를 주려는 전략
There is a consumer decision-making process, as you can see.
The consumer decision-Making Process consists of 5 steps like this picture.
For example, 은주 want her phone to change smart phone. This step is a problem recognition.
So, 은주 collect information by searching Internet, listening to advices of her friends who are using them, watching advertisement, or visiting a store, or some
Thus, our team decided to study about cosmetic market in China. We found that foreign companies like L’Oreal, Procter & Gamble Co and Shiseido have large portion of the China’s cosmetics market share while Korean companies have little portion of that. However, Korean beauty products also have high quality and Chinese people are favorable to Korean products. In other words, it is hard to under