Motivations for Selection of Southwest and Jetblue
During class, the accounting item that made our group member was adjusting entries. In class, the professor kept mentioned air travel tickets as the example of accrued revenues. Therefore, we all agreed to choose airline companies. At first, we talked about major international airlines. However, during further research, we found out that region
Reference group
Group affecting directly or indirectly convention venue selection or participation behavior
Marketers will be able to establish competitive marketing strategy by analyzing the impact of consumer behavior by others.
*Important feature of the reference group
Even when not in actual contact with the group, reference group can give individuals a big impact
Activities Inte
Chapter 5
5.5. What generic business model is your company pursuing? How has it formulated and implemented a set of business-level strategies to pursue this business model?
Aside from it cost-reduction strategy, Ryanair has also been able to use Porter’s generic strategies to position itself in the marketplace. Accordingly, a company positions itself by leveraging its strengths. Today, mo