awareness, brand attitude, brand purchase intention, and purchase facilitation. M&M’s is operating their advertisements, which cover these five fundamental stages. Firstly, category need is buyer’s perception of requiring “something” and whether change the motivational state current to desire. As we can see in Ms.Green’s advertisement, it removes the perceived discrepancy. M&M’s is ta
awareness
Low popularity
Small market share
O
Well-being trend
Government promotion
Rising interests of Makgeolli among young people
T
Negative recognition of makgeolli
Loyal consumers of Seoul makgeolli
Majority of the audience
didn’t perceive the key information
Vampire advertising
Part of the audience only remembered the model and could not match the AD to th
처음처럼 출시 당시,
소주시장이 2002년 이후 꾸준히 성장함으로 높은 매력도를 가짐
신제품에 대한소비자 needs가 증가
Well-being 트렌드로 인한 저산도 소주에 대한 선호도 증가
현재 처음처럼은,
저도주(低度酒)와 알칼리수 등으로 제품 차별화를 주도,
점유율 끌어 올리면서 기존의 보수적인 소
The report on AIDS/HIV in 2005
The epidemic had increasingly affected a lot of various people since the mid 1980s.
Especially, the number of people with AIDS over age 50 increased 6 times between 1993 and 2003.
Realize the necessity of preventing disease and setting new strategy to promote that.
About ALTOIDS
영국에서 생산되는 강력한 입 냄새 제거용 캔디와 껌
제품- WINTERGREEN
PEPPERMINT
SPEARMINT
CINAMMON
ALTOIDS 영국에서 미국으로
영국 King George 3세 때 처음 제조법 발명
1800년대 Callard&Bowser-suchard사 생산시작
20세기 전반기까지 알토이즈는 소화불량이나 불편한 장에 강력한 효험이있는 상품