소개글
[사회마케팅] NYC 콘돔(NYC Condom) Positioning에 대한 자료입니다.
목차
Background
Overview
Situation Analysis
Target Audience
Objectives/Goals
Positioning
Marketing Strategy
Results/Evaluation
Criticism
본문내용
The report on AIDS/HIV in 2005
The epidemic had increasingly affected a lot of various people since the mid 1980s.
Especially, the number of people with AIDS over age 50 increased 6 times between 1993 and 2003.
Realize the necessity of preventing disease and setting new strategy to promote that.