Do you like
Korean Old pop music?
Are you interested in
Artist’s background story And their dramatic life?
Recently, Korean old pop music receive attention from many people
Why?
Everyone think of the good old days.Especially our mother and father are lost in old memories
With Their favorite music !
I. Introduction of the company, Nestle
1. Background and History
The story about Nestle starts with Henri Nestlé. In the 1860s Henri Nestlé, a pharmacist, developed food for babies who were unable to breastfeed. His first success was a premature infant who could not tolerate his mother's milk or any of the usual substitutes. People quickly recognized the value of the new p
background
1.1.1. web 2.0
Web1.0 is a set of simple web site. on the other hand, Web2.0 derived from web1.0 become a complete platform offering a web based application. This Term is popularized at 'O'Reilly Media' since 2003. The promoter of this concept predicts that web2.0 alternates with the desktop computer application ultimately. The features arranged by John Battelle at the first web2
If the world were a village of 100 people,
1 has AIDS
3 are slaves
14 are illiterate
20 are malnutrition
23 drink polluted water
25 have no shelter
30 are unemployed
33 have no electricity
40 have no shoes
43 live under 2$ a day
48 have no sanitation
58 have parasite
This is
Background information about the campaign
Dutch brewing company
Founded in 1863 by Gerard Adriaan Heineken
Started to export to U.S in 1933
began to emerge as world-class beer in 1970s
Creative commercial campaign
Story telling rather than obvious intent
Advertising images rather than products
Targeting men and men’s concern
Message factor
Story telling: ea