Baseball club marketing why important?
fans of baseball are growing up because they play well recentrly
we can find out that baseball began to be popular since 2006year
if we look at the this graph. this graph show us fan growing up.
it's been grew up six this year
But ,they don't get benefit though
Official record is surplus but In fact, it is deficit
we will discuss ab
Baseball has been the most famous sports in Korea. However, nowadays, it turns out that interest and status of baseball is getting improved. That can be proved by result of world competition and increased number of spectators.
2) The results in international matches
(1) World baseball class semi-final - the 1st World Baseball Classic in 2006, korean national baseball team went to semi-final.
Korea National Baseball Team
2006 WBC
Semi - Final
2006 WBC
Semi - Final
2009 WBC
Second Place
INTRODUCE THE LOTTE GIANTS
History
Hometown : Busan, Ulsan
Establishment : 1975
Title : 2 times Korean series winners in 1984, 1992
In 2011 : Coach, Yang seungho, 3rd place
Emblem & Mascot – Nuri, Ahra, Piri
Team Records
The number of audiences in 2011
2. About the club
In 1983, team was established as 「Busan DaeWoo Royals」. The team got trable in 1997 and first 4th K-league championship title. In 2000, team renamed as 「Busan I`Park」. In 2000s, after reborn to 「Busan I`Park」, team just got 3rd FA-cup title in 2000 and 2nd place Adidas-cup in 2001. The spectators of Busan is increased in gradually after 2000.
3. Slogan
Team slo
baseball games, movies, performances etc.
STP Analysis
1. Segmentation
sex
male
female
age
teenage
twenty
thirty
forty
more than fifty
marrige
single
married(no children)
married(children)
family size
1 ~ 2people
3 ~ 4people
more than 5 people
residence
Busan
Kyongsangnamdo
ETC
income
low income groups
middle income groups
higher income groups
Life Style
culture ori