소개글
부산 아이파크 마케팅관리(영문)에 대한 자료입니다.
목차
Part I. Introduction
• Why Sports Marketing?
• About the Club
• Slogan
• Simple History
Part II. Analysis
• SWOT Analysis
• STP Analysis
• BCG
• Competitors
Part III. Strategy
• CRM
• 4Ps
본문내용
2. About the club
In 1983, team was established as 「Busan DaeWoo Royals」. The team got trable in 1997 and first 4th K-league championship title. In 2000, team renamed as 「Busan I`Park」. In 2000s, after reborn to 「Busan I`Park」, team just got 3rd FA-cup title in 2000 and 2nd place Adidas-cup in 2001. The spectators of Busan is increased in gradually after 2000.
3. Slogan
Team slogan is 『Football Club Innovate』 in 2010. Team marks 12nd in 2009 season, and there were some bad news about team in 2009. So, Team and their fan want to 「Innovate」 team's entire atmosphere and mark
4. Team History
1938.12 Established Daewoo Royals
2000.02 Renamed as Busan I`Park
2001.11 Awarded Best Team in 2001
2004.12 Fa cup Champion
2005.07 K-League Champion
2007.12 Appointed New Coach : 황선홍
2008.12 Awarded K-League Best Marketing Prize
2009.12 7-Win 8-Draw 13-Lose in K-league