AIG Interview - DB활용방법(활용기법)
확보된 Data를 이용하여 콜센터에서 고객에게 연락
광고 등을 보고 고객이 먼저 연락
기존 가입자에게 새로운 상품 추천
기존 가입자 중 선별하여 고가상품 판매
고객 점수제를 통한 기존 고객 유지
연체자 관리를 통한 고객 유지
AIG Business rule
1987, started off as STM (System Technology Management)
: JV between LG & EDS (50:50)
In 1995, renamed LG-EDS System
In 2001, acquired EDS’ 50% share
renamed LG CNS
Since the end of 2000, emphasis on overseas business
: established local entities & JVs in US, Japan China, India, Malaysia, & Europe etc.
CEO
Shin, Chae Chol
2006, CEO
1996, CEO-IBM Korea
or Index): Field in each record uniquely identifies this record for retrieval, updating, sorting
Definition: Organization’s electronic library stores & manages data in a convenient form
DBMS: Software to create & maintain data enables business applications to extract data independent of specific computer programs
Act as an interface between applications program and physical data file
Redesigning the Customer Database : Dirt Bikes USA
1. Business analysis
• Dirt Bikes USA sells primarly through its distributors.
• Distributors maintain a small customer databases with the following data : customer name, address, telephon number, model purchased, date of purchase, and distributor.
• Dirt Bikes would like to be able to market more aggressively to its
produce over 21,500 vehicles or are involved in vehicle-related services on every working day. The Volkswagen Group sells its vehicles in more than 150 countries. It is the goal of the Group to offer attractive, safe and environmentally friendly vehicles which are competitive on an increasingly tough market and which set world standards in their respective classes.
1. Business Strategy