Cold Stone as an alternative and visit other shops that offer this type of convenience. Furthermore, in the way of promotion, it is necessary to show up more aggressive and active attitude. At the same time to maintain existing customers, Cold Stone must make an effort to attract new customers with, for example, online promotions or contests, which will help to increase the word-of-mouth.
There is endless and enormous amount of pressure constantly put on the firms. If you include even the smallest ones, you could say firms are always and restlessly under pressure and in order to respond to these pressures the firms must constantly think and change. But sometimes there are pressures that a firm cannot control and eventually has to endure. When this happens, in other words, when the
◆ Modern Society and Web 2.0
Web 1.0 era as the wordof "sea of information", we are exposed to a lot of information. Regardless of distance and time, we can easily send information as well as our own private information. Also, the amount of data, in 1989, the European Particle Physics in Switzerland, developed hypertext and MOSAIC invented first web browser in 1993. Those changes helped to
of, and would be a supreme accomplishment. Coca Cola has an opportunity to continue to widen the gap between them and their competitors.
Threats
Despite the fact that Coca Cola dominates its market, it still has to deal with many threats. Even though Coca Cola and Pepsi control nearly 40% of the entire beverage market, the changing health-consciousness attitude of the market could have a seri
to the program in order to increase the ratings is one strategy advertisers can choose in the world of TiVo. In addition, advertisers might want to provide coupons or samples, inducing people to watch the advertisements to the end.
And lastly, Use strong imagery in advertisings. One of TiVo's functions is to fast-forward an advertisement, rather than skip the whole thing. In other words, the