it pursues a different business strategy. Rather than vertical integration pursued by Zara, H&M outsources all ofits production and operates a single format which increases operating expenses. Such choice of outsourcing all production is reflected in a relatively low PPE to sales ratio of 15.5% which contributes to higher capital turnover, andthereby, higher ROIC. On the other hand, Inditex whi
inthe Harvard Business Review titled ineering work: Don't automate, Obliterate> written by professor Michael Hammer in 1990. According to this concept, sometimes when a firm faces a crisis, under enormous amount of pressure, it must completely reengineer the Business Model, the Business Process andthe strategies in order to respond to this crisis.
The second isthe mutual potential of
is a travel agency founded in 1892 in Philadelphia, U.S.A., and according tothe data inthe year 2000, it was ranked the 3rd inthe world traveling market with the sales of 6 billion dollars. In addition, inthe year 1998's Fortune Magazine, it was selected as 29th ofthe 100 firms with most convenient working conditions.
Besides the facts that have been mentioned about this firm, it has an i
and focus-differentiation strategy has been utilized. First, the company offers the lowest cost of fare than its competitors inthe airline. On the other hand, Ryanair has also become a focuser because it concentrated on a narrow customer segment which include Irish and UK business people or travelers who could not afro to fly major airlines.
The main goal ofthe company isto provide a no-fr
and other important events. Currently, not just travelers but also common people can go there and enjoy nice food and good nights provided cordially.
Now, you must perceive what we are describing. Itis all about HOTEL. Hotel is considered to be the core unitofthe service industry. The point of hotel in terms of post-capitalism isthatit makes a profit by offering goods and rather immaterial