lait. The waiter brought it and I took out a notebook from the pocket of the coat and a pencil and started to write.”- Hemingway
Baha, napoleon …
There are more than 5000 coffee house in Korea.
( Caffebene : 720 stores Angel-in-us : 500 stores )
(2) Change in cognition
In a short time, change in cognition
many competition in this market
⇒ Various marketing strategies
1. Introduction
(1) Introduction to the topic
Koreans have enjoyed drinking coffee steadily. The market breadth of coffee is getting bigger and bigger, and the report of Dong suh Food researcher says the consumption of it is about 232 hundred million ninety two million cups a year.
Also the coffee house composes the largest part of the market, although it has relatively short history
Why we choose this
The world biggest coffee brand Starbucks
The PNU student-friendly brand ‘Coffee in Village’
Both are familiar with us
But lots of differences between them. What is it?
Domestic Coffee Market
Dong Suh food company has launched
'Maxwell House’.
This had dominated the domestic market.
(1970~1989)
The ground coffee market was f
About 100,000 people in India's milrieoneeo (assets over $ 1,000,000), live, and that number is increasing rapidly.
Outstanding college graduates flood the salary received 30,000 to 40,000 U.S. dollars. In fact, the leading university, IIM-Kolkata (IIM-C) The average salary of MBA graduates and 142 bases of blood this year, the average wage increase rate amounting to 15.2%. Bullish on the futur
00 million Indians have no mains electricity at all. While 80% of Indian villages have at least an electricity line, just 44% of rural households have access to electricity. Acity. Acity.a sample of 97,882 households in 2002, electricity was the main source of lighting for 53% of rural households compared to 36% in 1993.Some half of the electricity iecttolen, compared with 3% in China. Thecttolen