Conglomerate, Inc. 프로모션 분석
UBC는 Kellog와 General Mill과 경쟁중인 Conglomerate의 오래된 사업부서 중 하나이다. 이 부서는 그동안 경영자의 판단과 상부지시에 따라서 1년간의 프로모션 예산안을 수립하였다.
UBC는 최근 프로모션 비용의 할당과 비용 수준의 의사결정을 지원하는 시스템을 개발하기 시
in Japan, and government supported Zaibatsu for rapid growth.
∙ Centralization of capital + Increasing productivity
Economic Improvement in Japan
1.Dirty Links between Politicians and Conglomerates
Conglomerates deliver illegal political funds to politicians in returns for their business favors, and politicians used it as campaign funds and meet their demands.
A. SONY is a leading multinational conglomerate corporation
Employs more than 171,000 people worldwide.
Annual revenue in 2009 was almost $8 billion, with almost $1.5 billion in profit.
Comprises of diverse divisions
B. SONY is losing its position
Profitability falling gradually since 1997 from 8% to 1% in 2006
No more worlds first, creative products
Problem of organization rather
Disney Consumer Products (DCP)
Produces Toys, Home Décor, and Books
The Disney Store Retail Chain
“From the beginning, starting with Walt Disney, we have had five things that make me proud to be part of this company:
Marty Sklar
Vice Chairman and Principal Creative Executive
Walt Disney Imagineering
Strengths
-Powerful and prestigious brand portfolio
-World renowned
-Moët-Hennessy - Wines and spirits
Weaknesses
-sensitive to the fluctuation of economy;
-Broad acquisition makes no sense and could bring burden,
Opportunities
-The demand of luxury products is rising.
-The small companies are seeking shield to exist in fierce competition.
Threats
-Economic cycle
-Imi