2005 2006 2007 2008
GDP(US$ 100milion) 8,447 9,511 10,493 9,287
Total industries’s sales
(KRW trilion) 1,611 1,702 1,864 2,272
Ratio of corporate logistics cost to sales(%) 9.7 9.6 9.6 9.5
Ratio of paid logistics costs(%) 42.9 43.0 43.1 43.1
Logistics market size(KRW trilion) 67 70 77 93
Change from the previous year(%) 13.4 5.1 8.8 21.4
1992.06 : Basic construction plan for new a
cost by outsourcing. Since distribution channel is not directly related to product quality, Nokia could gain competitiveness by outsourcing or having alliances with local corporations.
2.2.4 MARKETING AND SALES
Building ‘Brand’
Brand consulting company called Interbrand which evaluated Nokia’s brand value as 8th in the world in 2010. In fact, it had been ranked in top 5 for past se
Logistics Master Plan composed of 5-year phases. Under this plan, the government will foster the logistics industry as a new growth engine with the aim of creating global value-added, in line with the overall goal of raising logistics value-added to 11-percent of the country's GDP by 2020. At the same time, five major strategies are being implemented to ensure that corporate logistics costs
Manage
Human & Material Resource
Control inventory in real time
Using DPS System
Decrease 40 seconds
for one branch
× Approximately
700 branches
Total reduced labor time ≥ 7 hours / 1 cycle
→ Labor costs, Indirect costs are declined.
cost and differentiation competitive advantage with continuous improvement.
From Cost Leadership
Toyota has been made supplier and partner relationships driving low cost advantage. A common theme across the companies that base their strategy around low cost leadership is supplier relationships. In other words they have sufficient control over in-bound supplies and logistics. Their cost effec