Reference group
Group affecting directly or indirectly convention venue selection or participation behavior
Marketers will be able to establish competitive marketing strategy by analyzing the impact of consumer behavior by others.
*Important feature of the reference group
Even when not in actual contact with the group, reference group can give individuals a big impact
Activities Inte
The table above shows the means of the result we acquired from the attribute evaluation questions in the survey.
The attributes that we got the highest mean scores on out of all the three brands were:
1. 효과가 지속적이다
2. 피부자극이 적다
3. 흡수성이 좋다
4. 미백에 효과가 있다
5. 안티에이징에 효과가 있다
6. 트러블개선에 효과가 있다
(1) 296.2x 주요 우울장애, 단일 삽화의 진단기준
A. 단 한 번의 주요 우울증 삽화가 나타난다.
B. 주요 우울증 삽화가 분열정동장애로 더 잘 설명되지 않으며, 정신분열증, 정신분열형 장 애, 망상장애 또는 달리 분류되지 않는 정신증적 장애와 겹쳐서 나타나는 것이 아니다.
C. 조증 삽화, 혼재성 삽
Depth interviews, life story interview
Focus groups
Projective techniques
- Word associations
- Sentence completion
- Cartoon tests, Story telling (i.e., thematic apperception tests )
Ethnography
- Participant observation
Allows the participant to describe what is meaningful or important to him or her using his or her own words rather than being restricted to predet