1. Background Ground of the Research
Increasing the number of students who have food in college student cafeteria.
These days many restaurants outside of school have raised their menu price every year, even if the amount of college students’ allowance keeps the same level. So the number of students, usually junior and senior, who have food in college student cafeteria, is on the i
services.
1. K-12
General Mills has a long-standing commitment to provide wholesome breakfast and all-day options that are designed to meet your needs throughout the day.
2. Business & Industry
Pull employees in with quick, grab and go items. Yogurt parfaits are on trend and hard to find elsewhere. And Yoplait® ParfaitPro™ makes them fast and easy with less mess and reduced waste.
③ 매장
전국에 약 370개의 매장이 있으며, 매장에 식사를 할 수 있는 공간을 비치해 직접 방문하는 고객을 맞이하고 있다.
④ Express Shop
고속철도에는 식당 칸이 없고 주 이용객이 비즈니스나 통근을 목적으로 한다는 점에 착안하여 2004년 4월1일 고속철도 개통과 함께 광명역사와 동대구 역사에 국내
4 Customer Analysis
4-1 Customer Expectations
Young age Mid-life Late-life
Interest Adventure, Challenge Adventure, Relaxation Leisure, Health
Company Peers, Friends, Lovers,
Circle members Friend, Lover, Circle member, Family, Lover
Leisure Travelling, Experiencing
Leisure Travelling, Leisure, Fishing, Experiencing Travelling, Climbing
Leisure Time Weekends, Holidays
Vacation season W
Services
- It mixed table service, take-out service, self service. Wine shop and sell finger food and coffee in the first floor. The second floor has tables and a terrace. Customer buy wine or food what they want. The price similar to other wine shop. If customer want to drink wine in our restaurant, they must pay the charge. Instead, we give them wine glass and table service about wine an