① Strong Technology (ISO9001/14001)
② Collaboration with Majors
(R&D/Finance)
③ Wealthy & Wise Owner
(Low Liability & Chance from Crisis)
① International Ability
(FX/Marketing)
② Investment Procedure
(Non-Scientific)
③ Industrial Risk
(Electronics Only)
① European State-Debt Crisis
(Double-dip Recession Possibility)
② Weak-Yen Policy
(Benefit for Japanese Com
strategies are applied to situation it could be multi-national enterprises.
1. Reasons for selection
① Steady Growth
Busan takyakju manufacture association holds potential for growth.
according to Busan Ilbo, Busan represents the rice wine “Sangtak" achieved Double-digit growth. Sangtak's shipments were 32,692,039 liters in 2009 and Sangtak's shipments were 48,107,271 liters in 2010
double sales compared to previous year after launching walking shoes series which is titled to ‘W Power 4’ in 2011. Yet, Prospecs has a few marketing problems in terms of brand image and ambiguous positioning of company now. It is needed to establish concrete concepts and images of the company and brand. We suggest marketing strategies to cover the current weak points up in below. From these
strategic partnerships or mergers.
China extended its lead over the U.S. as the world’s largest automaker in November 2009, with production and sales more than doubling from a year earlier to both surpassing 1 million vehicles. Chinese automobile companies, strongly supported by the government, are showing its willingness to enter American market by announcing its plans and participating Det
I. Introduction
Ranked at number three and four respectively in terms of market share in the first quarter of 2005, Samsung and LG are world leaders in the cell phone industry(13.3%, 6.2% of world market shares, respectively). Other Korean handset manufacturers such as Pantech & Curitel and SK Teletec are also gaining increasing recognition as high-end brands in the global market. The fierce c