2. 본론
2-1. 2011 F/W Fabric Pre-trend, 2012 S/S Fabric Pre-trend
1) 2011 F/W Fabric Pre-trend
Warm Chicness
이번 시즌 소재는 지난 F/W에 이어 따뜻함이 키가 된다. 차이점은 좀더 쉬크해진다는 것이다. 곰 인형과 섬세한 솜털에서 느껴지는 포근한 따뜻함보다는 약간 거칠고 엣지 있는 따뜻함이 더 중요하며, 따뜻함
trend is not caused by ecological factors. This new transportation is charming, unfamiliar and fresh. So young and trendy consumers are fascinated by something stylish and freedom rather than environmental and economical efficiency.
The next generation transportation ways with unique appearance and eco-friendly characteristic is the new item that complete the style.
4. Eco-friendly Clothes
③ Environmentally-responsible aviation : By March 2010, EU-based airlines must provide carbon dioxide emission reports. That’s why, over the last six months, several EU airlines have begun using bio-fuel either wholly or in part on certain routes. This trend is now spreading to North America where several airlines have indicated their interest in buying eco-friendly jet fuel.
3. History w
1. 책 소개
Trend in 2009’에는 어떠한 내용이 있을까?
2008년 한국인, 어떻게 살았나
침체일로의 한국경제: 환란 이후 최악의 경제 위기
->97’ IMF 이후 가장 고통스러운 한 해
2008년은 식품안전 사고의 해
->조류독감, 광우병 등
개인정보 유출사고와 집단소송
->다음, LG텔레콤, 옥션 등
괴담의 사회에
prices
Low level of technology
Criticized as a display
Threatening
Opposing current mainstream people
Barrier to weak competitors
A niche market grows up major market
→ Because of wellness trend, steady sales rise
Needs of well-being and Resistance to chemicals has increased.
→ We can predict continuous growth
especially skin care(anti aging, sun care)