1. Introduction
1.1. Purpose of the Research
English has become the global language used nowadays in commerce, cultural exchanges as well human and diplomatic relations. Hence, English education has become a very important issue for nations all over the world. South Korea as a monolingual country has found in English language a convenient access to the world and this is one of the reasons why t
listed enterprise of Rice wine industry.
* Wide distribution channel
- having both wholesale and retail marketing’s network
* Variety of products
- Can product of rice wine . Etc. *Short preservation period and sour taste.
*Undervalued product image.
- Lack of awareness as traditional alcohol.
*Lack of researching manpower.
- Difficulty on heading north.
*Difficulty on own
C. Core Competency and Sustainable Competitive Advantage
In terms of its core competency, Hite Brewery seeks to achieve a unique ability to provide a high-quality beer. In the early 1990s, Korean customers were interested in environmental aspects in many products. So, Hite Brewery has made beer by using natural bedrock water to promote an environment-friendly image. As a result, Hite Brewery was
유통업에서의 높은 시장지위
활발한 해외 진출과 다양한 제휴(해외에서의 제휴선호도 높음)
오랜 전통으로 인한 신뢰감 형성과 고정고객 확보
데이터베이스 마케팅 도입
(ex.고객 관리. 물류비용 절감)
23개 브랜드 편집매장 입점
백화점연계 온라인 몰(Shinsegaemall)의 강세
다른 유통업
1. Definition of masterpiece
The dictionary definition of the masterpiece is an extremely good painting, novel, film, or other work of art. Go into detail, it is handmade by master. So it is rare as well as good in durability ,function and design.
Masterpieces means a precious object not high class brand. These days, however, meaning of masterpiece in our society means high class brand which