brand extension strategy, consumers can approach those brands while not buying cars. However, they feel satisfaction with those kinds of products, also spending less money (relatively).
We thought HYUNDAI could make extended brand. For example, Veloster watch, Veloster trouser or T-shirts. Launching this kind of products could broaden the approach channel so that consumers can easily be expose
brands such as Inter-Contiental, Hilton, Hyatt and Novotel. Forigners have constantly griped about Seoul’s high accommodation prices. The city’s five-star properties charge about 300,000won per night, a rate that rivals those in Tokyo and HongKong, two of the world’s most expensive hotel cities, and significantly more than hotels in Shanghan, Taiwan and Singapore. At the other end of the sp
[ Brand Launching ]
Their Needs
1. Military Environment
Frequent Battle Drill ⇒ Easily Exposed to Harsh Environment ⇒
Get Worried about their SKIN ⇒ NEED FOR SIMPLE SKIN CARE
2. Will for Self Development
Sufficient spare time ⇒ Opportunity for Self Development ⇒
Improving their appearance ⇒ NEED FOR HEALTHY BODY CARE
exposed to golf broadcasting or golf magazines increased as well. These recreational golfers were usually aware of which brands of clubs and golf balls their favorite touring professionals used. Furthermore, they purchase familiar products used by their preferred golfers. Companies knew that famous golf stars have great impact on certain consumers; recreational golfers. Hence, no matter the costs
exposing companies to pay huge costs for advertising, but you can see impressions relatively small compared to the cost of advertising effectiveness can be halved. Also, the advertising model, this duplication appeared to weaken the company's brand image of credibility is down.
Sports marketing opportunities than ever before are enabled, and the market expectation that it would be bigger. These