oriented marketing strategy will improve customer satisfaction.
Theory and Literature review
1. Situation analysis
Situation analysis is the planning process beginning with an in-depth analysis of the organization's internal and external environments and customer environment. This analysis focuses on the firm's resources, strengths, and capabilities vis-a-vis competitive, customer and env
process, group composition, management technique etc.
To administration field of local government, practicing and settling it
in attempt to enhance regional competitiveness strength and resident satisfaction.
Internal Factor
organization, human and cultural factors
External Factor
residents and civic groups, businesses, and the central
government, and other local governments
5.3 Setting Architecture
디자인적인 환경설정과 정보 수집을 위한 환경설정을 지원한다.
5.3.1 Setting Interface
사용자가 세팅설정을 쉽게 할 수 있도록 보여준다.
5.3.2 Icon Change
사용자가 아이콘체인지를 위한 서비스를 요청할 때 사용한다.
5.3.3 Background Change
사용자가 배경화면을 바꾸는 서비스를 요
External Environments
a) Internal Environment: Google’s SWOT analysis
Strengths :
Google’s innovations in search technology paved its way to the world’s leading search engine. Clear and simple interface not only allows instant page loading, but also places ads only relevant to the contents of sites shown. Lastly, but most importantly, Google analyzes the relationships between websites to
external and internal analysis.
II. External Analysis
1. e-commerce
We analyzed the special feature of each three divisions. First, e-commerce business, the industry already grew fast, however now, it seems to go down. The online sales growth decreased recently (for more detail, eBay met first decrease in their sales last year. See exhibits 1). As technology is evolving, different type