and ways to improve ofGoogle Korea.
Google has been offering its Korean version of search engine since 2001. However, in contrast to what many had expected, Google was not able to grab the majority ofthe market share in Korea, toppling with a mere 3.0% market share as of 2009.
We would like to develop marketing strategies that address unique features ofthe Korean internet market in order to
Google’s business model. What are the company’s revenue-cost-profit relationships? What strategies hasGoogle relied upon to build competitive advantage intheindustry?
4.1 Business Model
AdWords and AdSense are important factors toGoogle to achieving success of business model. Google’s revenue comes from advertising, and 50% of advertising revenue comes from AdWords, andthe rest comes
its similar "Yahoo! Answers" service, and now boasts a database of over 80 million answer pages.
Over the years, Naver has continued to expanditsofferings, adding a blog service in 2007, local information search and book search services in 2004,and desktop search in 2005.
From 2005-2007 it expanded its multimedia search services, including music and video search, Internet phone service and mo
And 38.8 million people in Britain is currently using Internetin 2010. (UKMOM, 2010)2 (total population: 60 million)
Based on the research, the percentage ofInternet usage is 31% in China and 64% inthe Britain.
The number of Chinese internetuser is more over ten-times than Britainuser.
However, The percentage of British Internet usage is over than twice.
Purpose to using Interne
Google Map : Nexus One has a Google Map application so users can use it as a basic map and it can be a navigation because Nexus one make use of satellites so it can guide drivers totheir proper destination. Nexus one support a quite interesting feature, voice recognition. You don't have to type your destination. You just speak andthen, it will find you destination automatically. Its navigation