fashion designers.
Juun.J participates in Paris Collection and recently doing collaboration with Bean Pole acc.
1. To reduce the risk of the new product failure
Merely 20% of new products considered successful
(Aaker 1991 ; sheinind Schmitt, 1994)
2. Growth strategy/ Survival reason.
Expecting the positive feed back
Decline of Current industry : Fuji film -> Digital Camera
3.
Industrialization ->
Change in occupational status->
Elevation of women’s social status
“As fashion images in magazines, music videos, films, the internet and television, speed their way around the world, and they create a ‘global style’ across borders and cultures.”
I. Industrialization i) Change in occupation ii) Elevation of women’s status
II. Culture i)
1. Introduction
Our group will present the two theories on Ardono and Benjamin’s’ explanation about the difference between the concepts of imitation. Also, we will talk about our conclusion from these explanations and how we concluded the imitation in positive effects that can be explained based on our topic, fashion.
2. Phenomenon of Fashion Industry
1) Present state of fashion industry
and SWOT Analysis
-Situation Analysis:
Industry: Footwear industry is growing more and more. As sport multi shops came out, people can easily compare the diffrent brand shoes and easily buy them. Also as people regard the sneakers as fashionand 20s want to be chick, it is good time for footwear brand to enlarge their business.
Competitors: In Korea, Nike is the most famous shoe brandand A
films made by Paramount Pictures and DreamWorks
Many kinds of windows
The second distribution channel of raising additional sales
after watching movie.
Effect economies of scale
Acquiring the bargaining power
With cable TV company, IPTV
Short-term strategies
CO-production strategy
Industrial economic benefits
Cost variance
Economies of scale
ex)