소개글
[전략경영] CJ Entertainment 수직통합에 대한 자료입니다.
목차
1. Vertical Integration
2. Movie Industry
3. CJ Entertainment
4. CJ E&M’s Strategy & Effect
5. Problem & Solution
6. Conclusion
본문내용
Korea's leading entertainment company
Operating in a broad spectrum of entertainment fields
Sole distributor of films made by Paramount Pictures and DreamWorks
Many kinds of windows
The second distribution channel of raising additional sales
after watching movie.
Effect economies of scale
Acquiring the bargaining power
With cable TV company, IPTV
Short-term strategies
CO-production strategy
Industrial economic benefits
Cost variance
Economies of scale
ex)
CJ Entertainment
Total movie solution
Investment – Production – Distribution – Screening
2. Targeting to global movie market
3. Good downloader campaign