product development program)이 승인되기 전에 회사는 그들의 신상품 컨셉을 small-scale testing을 통해 입증해 내야 한다. (컨셉대로 제대로 설계되었는지 아닌지에 대해서) 이 test 과정 중에는 construction of models 와 discussions with potential customers가 포함되어 있다.
③ Investment/financial
- 재무 관련 부분에 대한 검토가
I. Introduction
1. Luxury Market
In 2008, the Korean economy was greatly affected from the financial crisis of USA. As exports decreased and foreign trades deteriorated, corporation investments and productions decreased which led to downsizing. Furthermore, this led to lack of demand which deteriorated markets. This finally led to sales decrease which crumbled down companies leading to decrea
products.
O5——S5:More opportunity in the capital market funding, make use of financial management to bring down the capital cost.
O6——S2、S3:Localization of human resources management strategies to attract local talents and reduce the cost of LG electronics.
O1——W1:Overcome manufacturing facilities to ensure that the manufacturing facilities and techn
product market positioning map (exhibit 5), it pursues a different business strategy. Rather than vertical integration pursued by Zara, H&M outsources all of its production and operates a single format which increases operating expenses. Such choice of outsourcing all production is reflected in a relatively low PPE to sales ratio of 15.5% which contributes to higher capital turnover, and thereby,
of each concept. As a result, the team concluded that ‘nutrition drink’ is the most feasible in both product development and commercialization. After sales forecasting and financial analysis, the team found out that development of nutrition drink is expected to bring more market share (6.8% more) to the company, while fitting for the company’s past aggressive investment in its cash flow.