Evaluate Each Advertisement
대한항공
1 Headline
미얀마의 평화로운 분위기를 연상
항공사를 광고하는 것인지 여행사를 광고하려는 것인지 불명확
2 Subhead
Headline에서 제시하지 않은 이점을 언급
3 Body Copy
간결하게 핵심 정보를 표현하여 impact를 주려는 전략
different products. This is a third step, Evaluation of alternatives.
Finally, 은주 choose one of alternatives, it is best for her. It is product choice.
The consumer decision making process is not finished yet. The last step is postpurchase evaluation. It means that she is finally thinking whether her decision is good or not.
So, Marketers should make a strategy fitted to each step.
evaluated regularly. Pigeon lacks of structured measurement system and we can raise the necessity of balanced performance measurement. When Pigeon measures their competence and improve them, they can move forward particularly toward world.
Introduction and Development of BSC
The balanced score card has four perspectives; financial, inner business, customer, and innovation and learning perspec
evaluations and recommendations of Bloomin’s brands.
We learned from this project that there are many strategic choices that firms can choose from. However, companies even from the same industry have different types of assets and internal environment. So the firms have to make a proper analysis of them and choose the right strategic choice that fits to their situation. That is what strategic
As already referred above, the level of complexity of the jobs in financial firms is extremely high, and it causes strict separation of the divisions in the organizations. Divisions in the firms are usually separated by the tasks required to the members of them. For operating and management division, general skills and abilities are required, but for financing analysts, who are the core workforce