Characteristic
Online game
a game played over computer network
Charging system: Stable income
Impossible to copy
Long lifecycle
History
Founded in March, 1997
1998: Launched Lineage
2000: Registered in KOSDAQ
2001: created US subsidiary NC Interactive
2008: Launched Aion in Korea
The competition in Korea market has been worse
NC soft and other companies have been enter overse
NHN
corporation
Internet Portal Service
Search advertisement business
: most of the search advertisers are medium sized firms or self-employed business people
Display advertisement business
: consists of large scale advertisers
Online Game Service
Two revenue models
1) Fixed rate fee
: provides service for each
customer for certain period
2) Item abata sales
: custome
contents and services, primarily through content-specific portal sites that it operates, including Melon, GXG, Cizle, and June. Melon is a music portal operated by the company’s consolidated subsidiary, which provides wireless access to a range of digital music contents.GXG are 3D mobile games that subscribers can download to mobile phones and other wireless devices equipped with
items directly on menus or menu boards.
Maine enacted legislation requiring that a chain restaurant must state on a food display tag, menu, or menu board the total amount of calories per serving of each food and beverage item listed for sale Massachusetts law requires restaurant chains with 20 more in-state locations to post calorie counts next to each item on their menus or menu boards, inclu
b. Analysis of Business profit and ROE
Business profit
The operating profit of the Jinro is 19.66% and much more than the average profit which is 6.64%. Industry average operating profit margin declined for a while, but recently recorded an increase of 35.8 percent and increase again, while the ratio raised by 19.66 % recently, but the record was entered into decline, and continued again. A