ads.
The last way of making stimuli by pleasant is using humor. Although roughly one in five ads contains humor, some are more successful at getting viewers to laugh than others.
II. Advertisement Examples
1. Why we have chosen Beer advertisement for research?
(1) Alcohol industries is one of the typical industries using the advertisement model
We are exposed to many beer adve
HOT6 Advertising
Explain
Keyword 1 Sympathy of common mistake
Keyword 2 Using the familiar slogan
Keyword 3 A play on words
Keyword 4 Humorous atmosphere and cute direction
TV advertisement
TV ad is..
Advertisement which is aired in television media.
most powerful advertisement method.
TV ad’s strength & limitation
-Show and Tell effect
-Image and sound effect
-Broad coverage
Strength
Limitation
- high cost
- Hard to Change
High uncertainty avoidance
At 85 South Korea is one of the most uncertainty avoiding countries in the world. Countries exhibiting high uncertainty avoidance maintain rigid codes of belief and behavior and are intolerant of unorthodox behavior and ideas. In these cultures there is an emotional need for rules (even if the rules never seem to work) time is money, people have an inner urge
ads can't use visible feeling.
(2) Message
Keep repeating the number 1577 so make people can't forget their company and call to this company easily than other company.
(3) Why Radio particularly effective?
They using the media which must use listening feeling only, which is radio very effectively and they don't need to pay bunch of budget to make special video adv