소개글
광고 방법 정리-TV, 온라인, 신문, 옥외 광고(영문)에 대한 자료입니다.
목차
Humor base
TV advertisement
-TV ad is..
-Example: Heineken
Online advertisement
-Online ad is..
-Example: Japp Chocolate
Fear appeal base
Paper advertisement
-Paper ad is..
-Example: Marlboro
Outdoor advertisement
-Outdoor ad is..
-Example:
본문내용
TV advertisement
TV ad is..
Advertisement which is aired in television media.
most powerful advertisement method.
TV ad’s strength & limitation
-Show and Tell effect
-Image and sound effect
-Broad coverage
Strength
Limitation
- high cost
- Hard to Change