Innovation/Vision
Apple built their company on innovation, providing products that were new and needed. Apple accept the risks inherent in following their vision, and work to develop leadership products that command the profit margins Apple strive for.
(5) Individual Performance
Apple expect individual commitment and performance above the standard for their industry. Only thus will App
innovators.
◎ Threats
• Faster Paced Child Development
• Growth of the Digital World
• Fashion Trends in the Toy Industry: Toys go in and out of fashion more rapidly; a few products can make or break annual turnover.
• Dependence on Global Mega-Brands: In response to fashion trends, toy manufacturers design offerings base on a concept or story (e.g., Star Wars) and
products in which they produce. Another weakness that has been greatly publicized is the health issues that surround some of their products. It is known that a popular product like coke is not very beneficial to your body and your health. With today’s constant shift to health products, some products could possibly loose customers. This new focus on weight and health could be a problem for the p
products. According to the research and the evaluation of current communication strategy which will be shown in the next page, it was quite evident that they don’t try to attract typical customers.
Also, the fact that Hermès is stubbornly sticking to the extremely traditional fashion style shows that they are not targeting middle money group whose behavior can fluctuate by the current
11st was proper to me more than G-market or Auction.
Most of all, It gave a 5% discount to me every month regardless of categories by register SK telecom membership point and gave some discount coupon related with SKT mobile program.
11st adapted OK cash-back system so I can settee some ratio of my total amount. I can get the OK cash-back point by just using SK telecom mobile so even if I fi