II. Situational Analyses
1. About computer market.
In world computer market, the first leader is HP this couple of years. And the second rank isDell, and the third leader is Acer which is Taiwanese company. Lenovo is a fourth leader in world PC market. But Lenovo is the first leader in Chinese PC market. But Lenovo even isn’t the fifth leader in US pc market. In US PC market, the fourth l
Dell Mercosur.
This kind of risk is called Foreign-exchange risk.
There are 3 types of exposure in foreign-exchange risk: Transaction Exposure, Translation exposure,
and Economy Exposure. Now, we are going to take a closer look at each exposure, their effect on
Dell Mercosur and what kind of countermeasure the company needs to have.
3-2. Transaction Exposure
Transaction
1. How has Dell pioneered a new biz model within the computer industry?
The founding companies had to make all the
components themselves.
The founding companies had to make all the components themselves.
Instead of following that, Dell focused on delivery system and creating value for customer.
Between getting the NO.1 title among the manufacturing industry and just selecting the NO.1 ma
DELL Outlet 또한, 트위터를 활용하여 이익 창출을 꾀한다. DELL Outlet은 자사 제품의 할인 정보를 트위팅을 통해 유저들에게 제공하는데 이는 DELL Outlet의 follower들에게만 제공되는 혜택이기 때문에, 많은 유저들이 DELL Outlet을 follow하려 하고 그 결과 follower가 150만명을 육박하고 DELL Outlet은 주목받는 기업 5위
Michael Dell이 Dell Computer Corporation 설립
맞춤형 통신판매를 통해 성장
중간상인을 거치지 않고 최종소비자에게 판매 (DM)
1985 최초로 자체 설계한 컴퓨터 시스템인 Turbo 출시
1987 컴퓨터 시스템 기업 중 최초로 현장 출장 서비스 제공.
최초 노트북 컴퓨터 출시, 소매점을 통한 판매전략 병