1. Current Market AnalysisProspecs is a domestic sportswear company which had established in 1981. Since then, it is considered as one of national-wide brand with low price and good function. Yet, from IMF in 1997, the company had been in a deep financial depression before M&A with LS Networks on 2007. After the M&A, Prospecs was redesigned as a life style company by introducing a concept of w
is more expensive than general footwear, it attracts consumers' interest with the support from health-valuing trend such as well-being. For this reason, sales of functional footwear are rising, and the rates of repeat sales are also increasing, which means functional footwear market has a bright prospect. According to Korean Footwear Industries Association, functional footwear market has kept ove
Introduction of Prospecs
The Sports brand "Prospects" is a corporation which originated from "KookJe trading company" (now called LS networks). It occupied superior position, sharing domestic market with Lecaf(leading by hwa seung company).
However, after 1990s, Prospects became gradually loosing their competitiveness because of improper marketing stretagy, so they had to give way their ma
01 환경진단/분석
현재 프로스펙스를 둘러싼 외부 정치적-법적, 경제적, 사회문화적, 기술적 환경에서 일어나는 다양한 일들이 프로스펙스의 기업활동에 영향을 미치고 있다.
1. 개인정보 보호법 개정
※ 2014.3.24 일부 개정 및 시행
2. 산학연 합동 웨어러블 스마트 디바이스
포럼 발족
3. 일부 지자
Nike’- 4P 분석
(1) Product
1.운동화
초경량 원료 사용과 봉합선의 최소화로 신발의 무게를 최소화.
나이키만의 신발 밑창 전체에 에어를 주입하는 기법으로 점프 후 착지 시 중력의 충격을 덜어주고 발목의 안전 을 보호해줌.
애플사와의 합작을 통해 음악을 들으면서, 트레이너의 충고에