CONDITIONS
Considering both sides of the blade that first movers have, it will be important for companies to contemplate about conditions that should be met to achieve a success with first mover strategy. There are two conditions. One should know what customers want. One simple way to find out is to ask, “Does this new product have market value?” The idea of the product might have a pote
of this service.
'IGoogle' to them through the Internet, users do not need to spend the time to view the content can be reduced. Customized business without spending a large effort customer relationship management (CRM) were able to do.
2) PRICE
Google's regular users do not pay nearly the cost.Use Google, including the time in terms of cost advantage relative to competitors should be emphas
of single-tone "beeps" to very detailed audio encodings.
The term does not refer only to the existence of technology, but also the mainstream integration of such technology. For example, as of the beginning of the 21st century, animated holograms exist, but are far from being commonplace, whereas one might imagine that such technology will be available for home use in the same way as laptops a
of Location-Based Service
1.2.1 LBS Market Growth
With the increasing rate ofSmartphone penetration, mobile information services using personal information is becoming progressively important. As global Smartphone penetration increases, 80% ofSmartphone users are expected to use LBS (by 2013) and the global market for mobile LBS will increase from $2.1 billion (2009) to $18.3 billion by 2015
of customer relationship management is the one used in the Meta Group’s 1999 report 『Customer Relationship Management Ecosystems』. In the report, there are three categories of customer relationship management: analytical CRM, operational CRM, and collaborative CRM. Companies need to use the right type of CRM at the right time to get the preferred outcome.
A. Analytical CRM
i. Definiti