What is product?
Bundle of physical, service, and symbolic attributes designed to enhance buyer's want satisfaction.
What is product strategy?
Producing goods and service.
focuses on benefits.
Decisions about package design, brand name, trademarks, warranties, product image, new product development and customer service.
Classifying Consumer Goods
Classifying Business goods
Social Policy
What distinguishes a policy as ‘social’ is the fact that it deals with the distribution and the redistribution of resources, opportunities and life chances. This fact raises some issues. We will figure out it below.
Distribution and Redistribution
When people earn wages, or make gains on the stock market, they are engaged in processes of distribution. But in modern societie
life with “style and taste”. Generally speaking, they demand a better shopping environment and higher product quality. They are also brand-conscious and less price-sensitive. Many of them are employees of multinational firms.
3. Increasing brand awareness
After decades of robust economic development and market opening, cosmetics market in China has undergone tremendous changes. It has e
distribution network and system. Because comparing with other products, shelf life of milk is very short and if the company make and hold overstock, then they can't sell but cast it aside.
For example, if an electronic company made 100 TV but they sold only 70, they can sell the rest of products 30 TV using new market extension or price discount. Milk companies, however, if they can't sell their
3. Life Cycle
Jollibee의 비즈니스는 중국내에서의 확장을 기반으로 미국 등 세계 여러 나라에 상품의 매출을 상당하게 올리며 넓은 시장으로 주목 할 만큼 뻗어 가고 있다. peso의 등귀 효과를 포함한 해외에서의 총 판매량은 약 11.3% 증가 하였다. 환율 효과를 배제한 해외 시장에서의 총 판매량의 증가는 약