life and rebirth. Life and saṃsāra are full of sadness, pain and suffer. Siddhārtha Gautama (fl. ca. 500 BC) offered his way of release. He became Buddha, the enlightened one also known as Śākyamuni, the Holy of the Śākya tribe, because he spotted the Four Noble Truths: Suffering is an inescapable part oflife. The origin of this suffering lies in desire, attac
of Current Strategy
Mission
To advance human health, and environmental quality,
social well-being and economic growth
Product stewardship
ㆍSafe and effective formulation enhance human health and quality oflife
ㆍDesirable benefits for household, commercial, institutional customers
Environmental commitment
ㆍOperations in an environmentally responsible manner
The goal - not to be saved from God but “to seek for being God by unity of God and I”
‘Tantra’
Traditional asceticism before the Aryan
Way for finding I and universe are same so only action and fulfillment exist, No ideology
Instead of rejecting desire, reach nirvana through setting them free.
The life, action and achievement.
Only high class monks benefited from enlightenment.
of Alessi are scattered around and are not controlled by Alessi. Even though there are many online shops, with not arranged by Alessi, Alessi will not occupy much online market share.
Segment market
according to :
Gender
Income
Social Class
Life style
Personality
Loyalty
Media & Shopping habits
Overall
Female
Interest on design and stylish life style
Willing to p
of health.
Age(Years Old) Attributes Considerations & Desires
Infant 2 to 3 • Guardian needed • Unsuitable
3 to 6 • Just for an hour
• Need plenty of rest before / after trekking
Child 7 to 9 •Curious and Inquisitive • Want various programs
• Suitable for a 1 day course
• Need water every 15~30 minutes
9 to 12 • Able to do sports