others. This doesn’t mean just to provide something different and special products, but to provide not only the product itself but also the value that the company pursues. This concept will be elaborated by some examples on current communication strategy.
3.3. Hermès’ Targeting
It is a common thought that rich people will buy luxury goods regardless of their source of wealth. Howev
means the process of imagining other’s reaction. Customers pattern their behavior on the perceived expectation of others. In other words, as a marketer, we can put this fact into the advertisement.
4. Brand Extension Strategy
Brand extension or brand stretching is a marketing strategy in which a firm marketing a product with a well-developed image uses the same brand name in a differen
1. Introduction
Recently dollar's price is really volatile. This means credit of dollar is declined. That's why other currencies are trying to become a key currency. Especially some researchers insist that Yuan has a potentiality to become a key currency. So, our group will treat about this subject mainly.
2.Concept and meaning of currency internationalization
1) Conditions of currency int
live and do house affair but also reflect modern society and culture phenomenon. Also it can be understood by consciousness of housing from past to present. For these reasons, housing can’t be simply understood as physical form. So it can be fully understood by communicating a value system such as life style of human, value of human, the social system and the social norm. In other words,
other merchandise is that there is story stimulatingconsumer’s sensitivity and Coke also offers realstory with fun, friendship, romance, and etc.
4S Rule Contents
Support
Accepting the proposed idea as itself.
Silly
Welcoming the unrealistic idea which are funny and off the wall.
Speed Drawing out many idea in a limited time.
Synergy
Drawing out new idea by using idea of other people