media. Because of these issues, companies have to develop new business model and must prepare in these like changes.
2.2 Internet Ad. Industry
In 2007, Subprime mortgage crisis occurred in the states, the US economy approached in depression because of liquidity problem of finance. US’s recession spread to global depression, and stock price collapsed. That brought stagnation in internet Ad.
media of China & British
The Rate of Internet usage
400 million people in China is currently using Internet in 2010. (CNNIC, 2010)1 (total population: 1.33 billion) And 38.8 million people in Britain is currently using Internet in 2010. (UKMOM, 2010)2 (total population: 60 million)
Based on the research, the percentage of Internet usage is 31% in China and 64% in the Britain.
The nu
media that Seoul TOPIS uses to provide such information are BIT(Bus Information Terminal), Internet, mobile Internet (cell phone and PDA), ARS. Keeping up with the technological trend, TOPIS also provides bus information through iPhone application.
Bus information terminal refers to the terminal units placed in each bus stop that shows which bus line is how far from the bus stop, and at in how m
What is Wireless?
Electromagnetic waves rather than some form of wire or cable
Enable individuals to conduct mobile computing
Wireless – No Wire
Mobile – Changes its location over time
Advantages:
Small enough
Sufficient computing power
Communicative wirelessly
1. Introduction
Neuromarketing is a marketing strategy in which neuroscience is applied to collect information on people’s physical and brain reactions. The information is then used in various marketing strategies. When analyzing brain functions, neuroscientists generally use either electroencephalography (EEG) or functional magnetic resonance imaging (fMRI) technology. EEG measures fluctuatio