spanning leadership traits:
“I am not going with any preconceived ideas” Ghosn handpicked 17 French executives from Renault and brought them to Nissan. I chose people who were around 40 years old, experts in their field, very open minded and coaches. I told them we aren’t missionaries. We are not going there to teach the Japanese about the role of women in Japanese business. We are there
High level of education: Polytechnique, École des Mines de Paris
“I think that the best training a top manager can be engaged in is management by example. Don't believe what I say. Believe what I do. ”
Coaching Program: Teaching 600 managers one by one during 3 months.
“Now, motivation implies clear vision, comprehensible strategy, rigorous action plan, and tangible re
1. Introduction
Neuromarketing is a marketing strategy in which neuroscience is applied to collect information on people’s physical and brain reactions. The information is then used in various marketing strategies. When analyzing brain functions, neuroscientists generally use either electroencephalography (EEG) or functional magnetic resonance imaging (fMRI) technology. EEG measures fluctuatio