Ⅰ. Executive Summary
SonZzang, a traditional hanbok manufacturer and retailer, is launching a sub-brand, LEESLE. There has been the market for hanbok mostly with the customers in their middle age. However, LEESLE has found that younger people’s interests in hanbok were getting larger. A couple of big traditional hanbok brands have also seen this opportunity and started new businesses tar
How is recycling you practiced when you were young different from what you do today? Are there any big differences? Are there any similarities? Tell me about how recycling has changed over the years.
Well… I live in a very small apartment building, You know I recycle once a week, every Wednesday.
What I mostly see in my area are some recycling bags and smart bins. We separate the garbage a
[Target Audience and Comm. Objective]
Channel: Online shopping mall
Target Audience: Women in 20s~early 30s who are SNS users
(5,082,069 * 89% = 4,523,041)
Pull strategy
Persona
Gender: women
Age: 20~34
Lifestyle
Heavily using SNS,
Enjoying sharing experience
Open to various kinds of beauty
Shopping online at least once a week
Communication Objecti
1. Introduction
Nowadays, people put much attention to the appearance whether that person is man or woman and it is becoming more and more serious problem. However, the standard of beauty is not as same as that of traditional society. Someone with fair skin, a big and sharp nose, big eyes and double eyelids, which are typical features of western people, is regarded as beautiful. Moreover, if w