to over 1000 times greater compared toKoreanfilms. Although many Koreanfilms are produced, a significant number ofthem do not make it totheaters due to competition. They support the view the free trade is mechanism by which powerful economies dominate the weaker ones. They argue that cinematograph films especially is a way powerful economies indirectly and negatively affect dominant cultures
Korean wave means South Korean popular culture in other countries, especially in Asian countries came more and more popular. "Korean Wave" is a phenomenon thatis manufactured by the South Korean culture industry. Such as film-, TV drama- and other media industries, they not only do well economically but also improve the image of South Korean. Therefore, the government suggested aiding them for a
TheKorean wave means Korean popular culture in other countries, especially in
Asian countries come more and more popular. “Korean Wave” is a phenomenon
thatis manufactured by theKorean state itself, especially by the culture industry.
Such as film-, TV drama- and other media industries, they not only do good tothe economy but also tothe image ofKorean. There for, the governme
the one of new Korean fashion designers.
Juun.J participates in Paris Collection and recently doing collaboration with Bean Pole acc.
1. To reduce the risk ofthe new product failure
Merely 20% of new products considered successful
(Aaker 1991 ; sheinind Schmitt, 1994)
2. Growth strategy/ Survival reason.
Expecting the positive feed back
Decline of Current industry : Fuji film -
the prohibition of uploading online videos without permission, including movies, dramas, animations and academic resources. However, the effectiveness ofthe regulation is still questionable, so the copyright infringement in China is a considerable threat to Megastudy.
Considering all these factors, our team concluded thatthe threat of substitutes is high. The threat of private institutes is