operating profit portfolio. Main business of SK energy is refining Business and Petrochemical Business. The petroleum business contributed 66.5% of total sales, followed by 26.7% for petrochemicals, 4.1% for lubricants and 1.2% for the E&P business. In the case of operating profit portfolio, the petroleum account for 41% and petrochemicals part is 34% of total. And then, lubricants and E&P take 2
profits to the society by the form of donation
By publicizing interest of the company to women’s human rights, appeal to Chinese women who have the ability to consume.
Through the society-friendly sponsoring marketing, raising the image of corporate citizens.
Active investment in welfare of employee such as stock option, my home system
Local employmen
Luciano Benetton
1935 Born in Treviso, Italy
1944 After the death of his father
1955 Started the business with his younger sister
to attain a target income from operations of €300 million?
target profit
€300million - €217million = €83 million
Total Sales – Break Even Sales
Margin of safety in 2003
1859million-1241million = 618million
Margin of safety in
Operating Profit margin is
Operating Income ÷ Revenues. This ratio tells the amount of operating income per unit sales.
This figure informs that how much operating income accounts for in total revenues. When this
ratio is high, we can infer that this company faithfully devote to its main earning activity. Last test
of profitability is Net Profit margin. It is Net Income ÷ Revenu
operating margin of 4.6 percent on operating profits of $7.5 billion. As a result, the industry posted net earnings of $3.0 billion and a net profit margin of only 1.9 percent. While this is well below the average for U.S. corporations in 2006, we can see it as an encouraging result. But to make matters worse, an economic depression, fundamentally caused by subprime mortgage incident, is hanging