History of 7-ELEVEN
1927, started from ice cube industry
1946, shifted into convenience store
1991, taken overto 7-ELEVEN JAPAN
Problems of 7-ELEVEN
Third problem was the means of distribution and control of goods in stock. This is the most terrible problems to 7-ELEVEN. Because…
Second , the stores will sell things only if those products can satisfy the needs of customers
overs. Enterprises that produces small quantity and are sensitive to market requirement, cannot understand UNIQLO’s system. But since UNIQLO is good at forecasting exact amount of demands and through planning of manufacturing, they were able to have minimum amount of inventory.
They makes classic item by season, so they focus on selling their season item. Their strategy is to concentrate in se
Japan are geographical neighbors, and have similar food culture. Three countries all eat rice as a staple food, and then garnish various meat and vegetables as side dishes. Moreover, according to the appearance of convenient transportation, they begin to trade food and share each other’s food culture. On the other hand, there are detailed differences in eating habits exist among three countries
over 1/3 and Japan’s car also occupies 15.4%. It will be competitive in this market. And recently, a preference of full-sized car and SUV is now being increased in US market. There will be huge threat to the New Beetle. In fact, New Beetle’s share declines approximately 5% below.
Market Analysis of New Beetle
Existing products new products
Market penetratio
over 10 million and 70% of them are adults. Then, in 1971, the success was repeated in Florida. The Walt Disney Company opened its 2nd park, Disney World in Orlando. At that time its size was 10 times larger than Disneyland. Based on the two theme parks’ success, Walt Disney Company looked its business toJapan and it opened Tokyo Disneyland, its 3rd park in 1983. However, it was different from