of S/W Seoul
1963. 4 Walkerhill opened
1978. 7 Changed the name into Sheraton Grande Walkerhill
1984. 5 Walkerhill art gallery opened
1991. 4 Sheraton Towers opened
1991. 8 Kimchi SUPEX professional research opened
1992. 2 Walkerhill duty free opened
1996. 8 The only hot spring district designation
2000. 4 Millennium vision declared
2001. 9 New lobby opened
2001.12 W brand agreement s
Ⅰ. Introduction of Study
1. Background of study
Although the name of 'QR code' was difficult to remember at first, the recognition rate of 'QR Code' is increasing day by day. As smart phones have become popular globally, various marketings which are using it have appeared. One of the typical marketings is QR code marketing. If QR code which is also called 2D barcode is scanned, it simpl
koreanlanguage in 100% but this new trend has something that appeals people in the world.Some countries already started to make imitation ofkorean idol groups. And teenagers copying korean movie star‘s hair, make up, and fashion. They idolize korean idol groups and this fact affected to korean brand items that usingkorean celebrities for their commercial models.This strange korea culture wave
The largest airline company in Korea and one holding high rank in Asia
Earlier Advertisement : The quality of aircraft and services
① state-of-the-art and large-scale aircraft
② Campaign slogan: Sky, blue sky
③ ‘Excellence in Flight, Korean Air’
Flight mileage - common customer preference
Company image improve through sponsorship policy
Public Relationship(PR)
Media Adve
Origin of the world ‘Tal’
the word Tal was borrowed from Chinese, and is now used to mean "mask" in Korean. However, the original sense was "to let something go" or "to be free.“
the root Tal appears in the Koreanlanguage to denote illness or misfortune. For example, talnatda means "to become ill" or "to have trouble."
The talnori, or mask dance, originated as a shamanist practice meant