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[마케팅원론] 대한항공과 아시아나항공의 마케팅 분석(영문)에 대한 자료입니다.
목차
1.The motivation of selecting subject
2.Introduction of Korean air, Analysis of4p
3.Introduction of asiana air, Analysis of 4p`
4.Analysis of STP of the two company
5.Advertisement of the two company
6.Conclusion (comparison of result)
본문내용
The largest airline company in Korea and one holding high rank in Asia
Earlier Advertisement : The quality of aircraft and services
① state-of-the-art and large-scale aircraft
② Campaign slogan: Sky, blue sky
③ ‘Excellence in Flight, Korean Air’
Flight mileage - common customer preference
Company image improve through sponsorship policy
Public Relationship(PR)
Media Advertising
Cyber Marketing
Direct Marketing
strategic alliance
Took their first step as the Korean second airlines company in 1988
Earlier Advertisement : Gently smiling flight attendants
① 'Her name is Asiana'
② Brand image 'New Aircraft'
③'Beautiful Smiles'
④‘World-class Service
'China and get answers from midfield’
This ad shows attractions and harmonize the
teachings of Chinese ancient sages tell our
customers’ travel needs. This series created by the
word of the good old days of getting through the
wisdom in the sense that the current is transmitted
intact to impress said.