Chapter 1. Indian Pharmaceutical Market Overview
1.1 Scale of Pharmaceutical Market
1.1.1 Domestic pharmaceutical market
India is among the fastest growing pharmaceutical markets in the world. The domestic pharmaceutical market recorded sales of US$ 7.3 billion in 2006 with a growth of 17.5 per cent over the previous year.
1.1.2 Pharmaceutical Industry
The Indian pharmaceutical industry
sales plan of OTC outside the pharmacy, but opposition of Pharmaceutical Association makes it disappointed.
Now the government considers medicine reclassification as another measure to relieve discomfort for people buying Health Supplements. In other words, a variety of medicine will increase to relieve the discomfort of the people. In addition, Pharmaceutical Association suggested a plan to o
pharmaceutical industry and the supply of highly qualified medicines with the most advanced facilities according to KGMP. These efforts has made Hanmi one of the leading and promising pharmaceutical companies in Korea. So, Hanmi has showed continuous annual growth of 20%~30% since its establishment in 1973. And in 2003, its amount of total sales was nearly 243 billion won.
In 2000, all Korean p
pharmaceutical company
We met the vice president of this company, who also in charging of director of sales department. He shows the typical relationship-oriented leader. We asked him that how he put balance between work and relation, he replied that he tried to focus on task. However he was much interested in making relation with his followers than others. Though he is at the high position, he
pharmaceutical product is not valuable, inexpensive, easy to get.
Bargaining
Power of buyers
Low Before the prescription regulations buyers can get pills more easily.
But after prescription requirement regulations their option decreased.
Threat of
substitute
Low It can say “ there are no substitute”
Because of high regulations, product which have